In Italy, the philosophy of La Bella Figura rules the land, especially in the south. Bella Figura means “the beautiful figure” but is actually a way of life emphasizing beauty, good image, aesthetics and proper behavior.
But La Bella Figura is more than merely dressing well, looking good and admiring fine art. It is an etiquette system as well. La Bella Figura also means acting properly, knowing the rules of etiquette, presenting oneself with, and being aware of, the proper nuances Italian society demands. It is how to act and how to behave under particular circumstances. It is knowing what is appropriate and when, it is knowing what is of high quality and taste versus what is too cheap.
La Bella Figura is also loyalty. Italians have a strong sense of loyalty to their family, friends, neighbors and business partners. Behaving properly, appropriately and respectfully is crucial to maintaining the right air of Bella Figura both in family situations as well as in the business world.
La Bella Figura is both a demureness and formality and is thoroughly entrenched in the culture of Italy, especially in the southern portion of the country. It is believed that practicing La Bella Figura enhances beauty and peace in the world.
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